Movistar sponsors three international urban sports events in Spain: Andalucía Urban, Madrid Urban Sports and Extreme Barcelona 2023
Movistar strengthens its support for emerging sports and urban culture by sponsoring Urban World Series 2023 in Spain
Movistar has become the official sponsor in Spain of the Urban World Series, a world reference in urban sports. This collaboration strengthens Movistar’s commitment to emerging sports and urban culture among young people, and will be reflected in its presence in the three most important events of the national circuit: Andalucía Urban, Madrid Urban Sports and Extreme Barcelona in 2023.
The Urban World Series is recognised as a high calibre urban sports circuit encompassing disciplines such as skateboarding, BMX, Scooter and Breaking. The aim is to offer world-class competitions in urban sports, including qualifiers for future Olympic Games, as the inaugural event has already begun to do. Andalucía Urban, held from 5 to 7 June in Almería, hosted two urban disciplines that will be part of the Paris 2024 Olympic Games: Breaking and BMX.
Movistar will also organise the Cash4Tricks in Madrid in June and in Barcelona in September. This jam session-style competition format will reward participants with cash for their best tricks in the BMX and Skate categories.
These two events will also feature the Movistar Open Park, a free space where urban sports enthusiasts can skate, replicate the tricks of the pros and take part in small Best Trick competitions. Fans will have the opportunity to impress the athletes with their outstanding skateboard, scooter or BMX skills.
With this sponsorship, Movistar once again demonstrates its close connection to the world of sport. The company not only supports established athletes and popular disciplines, but is also committed to promoting up-and-coming athletes. Its comprehensive support allows it to connect leading figures with mainstream sports, paving the way in the challenging world of elite competition.